How we think ·
Your colour on the page: why the product is black, white and grey
Every page a club opens carries the agency’s colour. For that to be true, ours has to stay out of the way.
A draft, for the owner’s approval. Each note is published once they have read it.
When an agent sends a club a pitch, the club opens a page: one player, the clips, why this club, the terms. When an agent sends a short list, the club opens a page. Those pages are the agency’s face to the club. They should look like the agency, and only like the agency.
The decision
So the product itself is black, white and grey. Paper, ink, a few greys for lines and secondary text, and one accent for the thing you press next. That accent, the tangerine of the ball in the mark, stays inside the app. On a page a club sees, the only colour is the agency’s own.
An agency chooses its colour and its mark once, in its settings. From then on every pitch page and every shared list carries them, and the Eskuadra name is a small line at the bottom.
What it costs us
A neutral product gives up a lot of what makes software look exciting in screenshots. We think that is the right trade. The people who use Eskuadra all day want calm screens that read fast on a phone in a car park. The people who receive its pages want to see the agency they are dealing with.
What stays the same
A few things keep their meaning whatever the agency’s colour: an error is an error, a thing that needs attention looks the same, and the focus ring for keyboard users stays visible. The agency’s colour goes on the page, never on the meaning.
What this note leaves for another day
This note covers the pages clubs see and the product’s own palette. The brand on documents the agency prints, such as a term sheet, is a separate question.